I recently did a blog regarding how effective video presentation had been for our company. As I sat talking to clients in Monaco the other week, I realised that the blog needed updating.
The Internet has moved on at a pace and will continue to do so for the forthcoming generations. Information is power but unfortunately there are a number of marketers that get it completely wrong and pass this onto their clients.
As I sat in a restaurant overlooking the harbour, I realised that our client was fully briefed and ready to move forward all because of a short 90 second video we sent. The meeting was a success and we sealed the deal over a wonderful lunch before heading back to cold Wilmlsow. On the plane back I decided that we need to conduct more business with our potential clients in this manner. We send emails, flyers and make hundreds of phone calls a week but a simple video will convey our message faster and more effectively.
The written word is being superseded by images and video tutorials. YouTube recently stated that it uploads one hour of video every single second. That’s a frightening statistic when you consider that amount of people that access that site every day.
A few years ago we uploaded a video landing page and were over the moon at the end result of 25,000 visits per week. We changed of strategy to fall in line with the public’s need for more information and uploaded video’s with voiceovers, music and even introduced a “webinar”. The traffic the site generated rose from 25,000 to 225,000 a week and is still rising.
If you’re looking for an innovative and measurable approach to marketing your company, its products and services a video voiceover is the way forward. We highly recommend Voice Takeaway and the services they offer. Video presentations work for us and so why couldn’t it work for you?
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