Estate agents are notorious for talking up their properties in order make a sale. We break ranks by publishing the true meaning of their jargon.
“The property has excellent transport links”, for example, means “there’s a motorway or railway next to it”.
Here are some of the fibs told by estate agents, and their translations:
“The property has excellent transport links”
There’s a motorway and or busy railway line right next to it
“In need of modernisation”
This property hasn’t been updated since the 1970's and needs a complete refit
“An ideal purchase as your first three-bedroom home”
You can barely fit a bed into the third bedroom
“Set within a purpose-built residential development”
This property is in the middle of a large housing estate
“A cosy property in a rural location”
This property is small and the nearest shop is 20 minutes’ drive away
“Easy-to-maintain living space”
It’s really incredibly small
“Conveniently located”
Next door to a busy main road and above a take away
“Unexpectedly re-available”
The previous buyer pulled out at the last minute due to major problems or the surveyor revealed that the property was vastly overpriced
“Reduced”
Desperate
“Within easy reach of local schools”
Kids will congregate outside your house at lunchtime and drop litter all over your driveway.
“Ideal for the first-time buyer or as a buy-to-let investment”
The property’s small and in a terrible area
“Tremendous scope for improvement. A real blank canvas”
Derelict
“In need of some updating and offered with no onward chain”
An old lady has recently died in the house and it hasn’t been decorated since she originally moved in 50 years ago
“A garden flat”
A dark and most probably damp basement flat
“Bordering the sought-after area of North Clapham”
The property is actually in Stockwell
“The property has many character features”
The ceilings are extremely low
“Low maintenance rear garden”
The garden is concrete
“Situated in a stamp duty exempt area”
Situated in a deprived part of town
“New price!”
This property was massively overpriced in the first place
“ Character….”
Dilapidated
Why not visit our website and see some of the best homes for sale in the UK www.britainsbesthome.eu
Wednesday 26 November 2014
Wednesday 12 November 2014
Does advertising on Rightmove Work?
According to Rightmove themselves, the average Rightmove visitor spends 27 seconds on each Search Results page when looking for property on Rightmove. With 10 properties shown on each search results page, on average you’ve only got 2.7 seconds to grab your buyers attention. (Rightmove site stats: Average Time on Search Results page. Jan – June 2012).
Apparently, a Rightmove Premium Listings generate 30% + more views on their website than properties that don’t have a Premium Listing. Of course, you’d expect this to result in more actual viewings of the property itself but there’s no conclusive data that confirms this is the case. When you’re selling your property you want to give yourself every advantage, so on the face of it, it makes sense to have your property featured and seen.
So, do they really make a difference?
We can believe Rightmove when they say Premium Listings increase the number of click throughs to such properties. Even allowing for the fact that some of the more cynical of us might assume there was something wrong with the property if it needed a premium listing, the overall effect is almost certainly positive.
So if these listings are likely to help generate interest in your property, they’re worth having – aren’t they?
Our view is that if your property is well presented and correctly priced, it should sell regardless of whether or not it stands out on a property portal. When someone is making what is one of the biggest decisions of their life, they’re going to scrutinise a vast amount of property details, floorplans and make a lot of phone calls to arrange viewings. Is whether the property has a rosette or a few extra photos on the portals really likely to influence such a decision?
One of our clients was had their property on the market and advertised through Rightmove. He had over 35,000 page views within a month and in the past 10 months that figure has risen to over 120,000 page views. From this there have been only 3 viewings and 22 people have requested a copy of the property details. The property was a premium listing for several months and is well priced and presented.
This is indicative of a number of our clients, they are at the mid-upper range of the market and so buyers are rare and already using the service of an established and reputable agent, such as Maurice Kilbride Independant Estate Agents.
Apparently, a Rightmove Premium Listings generate 30% + more views on their website than properties that don’t have a Premium Listing. Of course, you’d expect this to result in more actual viewings of the property itself but there’s no conclusive data that confirms this is the case. When you’re selling your property you want to give yourself every advantage, so on the face of it, it makes sense to have your property featured and seen.
So, do they really make a difference?
We can believe Rightmove when they say Premium Listings increase the number of click throughs to such properties. Even allowing for the fact that some of the more cynical of us might assume there was something wrong with the property if it needed a premium listing, the overall effect is almost certainly positive.
So if these listings are likely to help generate interest in your property, they’re worth having – aren’t they?
Our view is that if your property is well presented and correctly priced, it should sell regardless of whether or not it stands out on a property portal. When someone is making what is one of the biggest decisions of their life, they’re going to scrutinise a vast amount of property details, floorplans and make a lot of phone calls to arrange viewings. Is whether the property has a rosette or a few extra photos on the portals really likely to influence such a decision?
One of our clients was had their property on the market and advertised through Rightmove. He had over 35,000 page views within a month and in the past 10 months that figure has risen to over 120,000 page views. From this there have been only 3 viewings and 22 people have requested a copy of the property details. The property was a premium listing for several months and is well priced and presented.
This is indicative of a number of our clients, they are at the mid-upper range of the market and so buyers are rare and already using the service of an established and reputable agent, such as Maurice Kilbride Independant Estate Agents.
Thursday 6 November 2014
Estate Agents Collaborate To Revolutionise The Luxury Home Marketplace
Maurice Kilbride Residential Sales Limited, one of South Manchester's leading and most innovative Estate and Letting agents, has joined forces with Britain’s Best Home who are a fast growing luxury property portal.
This new partnership will create one of the premier estate agency and luxury property marketing companies initially in South Manchester but plan to scale the model up for the rest of the UK.
Britain’s Best Home is a luxury property portal that showcases and markets some of the most sought-after properties in the UK that are for sale with a starting price of over £1 million. The new association with Cheadle based Maurice Kilbride Estate Agents sees two of the most forward thinking businesses within the property marketplace combining to offer a totally unique product and level of service unseen in the property industry.
Britain’s Best Home’s CEO, Des Williams, said: “We’ve been searching for an innovative and forward thinking working partner for some time and when we met Maurice Kilbride we knew instantly we’d met a kindred spirit and someone that we want to work alongside”.
“This collaboration further strengthens our brand and position as one of the premier luxury property portals in the UK and gives our property portfolio unrivalled international exposure” added Williams.
Maurice Kilbride, owner and Managing Director at Maurice Kilbride Residential Sales Limited, added: “We are well established in the South Manchester area and are now looking to move into the luxury home sector. Our partnership with the BBH group now means that not only can we break into that marketplace, but also deliver something quite unique in luxury property marketing”
So what will this collaboration do that’s different from everyone else?
As standard practice all properties will be showcased using HD video, aerial drones, celebrity voiceovers, social media targeting as well as utilising the database of subscribers to Britain’s Best Home and their current client base and Maurice Kilbride’s own database.
Upon instruction the company produces a colour brochure with professional photography and written by a specialist copywriter. Floor plans & EPC are standard as is a video presentation shot by a member of the Guild of Television Cameramen with a celebrity voiceover detailing the property, a dedicated website showcasing the home, a unique “For Sale” Board that will make the property stand out.
Properties will also receive extensive social media coverage and marketing through major portals, email & newsletter marketing campaigns to potential and identified markets as well as a listing on the Britain's Best Home website, which is currently exceeding all expectations on visitor numbers.
Fee packages will include almost everything! Including conveyancing fees on certain prime UK properties. We also provide assistance with finding the right removal company and access to our art collection storage specialists.
As standard, we will also provide a dedicated relocation & concierge expert to assist with all aspects of organising the move to your new property. From accompanying viewings, arranging a database of schools, location research, organising travel through to chasing all aspects of the relocation. This will remove the hassle and stresses of moving home.
Britain’s Best Home and Maurice Kilbride Estate Agents aim to be the premier estate agency and property marketers in the UK luxury home market.
Maurice Kilbride is an owner led company, headed up by Maurice Kilbride himself and supported by a superb team of experienced property professionals. What makes them different is their passion and enthusiasm for selling and letting homes, regardless of size and cost.
The key to their success is their approachability and willingness to listen, understand and respond to their client’s needs.
They also feature in the Top 10 of both the Estate Agents UK networking Top 1000 and the Mondinion.com social media top list in both the UK and internationally.
Maurice is a well respected industry blogger and campaigner for higher standards within the profession to ensure a better public perception of estate agents.
The company is well known for its authority on the local market and straight talking good advice, which clients appreciate. Experience has enabled them to develop a unique empathy with their clients and they always apply discretion, humour and integrity as any situation dictates which can be particularly important when dealing with high net worth clients who value their anonymity and privacy.
Established in Leicestershire in 2006, Britain’s Best Home is a web portal built and designed to uniquely showcase the finest properties available for sale in the UK. Britain’s Best Home is part of privately owned BBH Group which includes USA’s Best Homes, Spain’s Best Homes and Dubai’s Best Homes amongst other small businesses.
Until 2013, the company worked mainly within the “off market” property sector and was unheard of outside of the sports marketing arena. The Directors have a passion for luxury properties and felt that the way they are sold needed changing and so embarked on this innovative and market leading approach which is now set to shake up the luxury home selling market.
To find out more please telephone Maurice Kilbride on 0161 428 3663.
This new partnership will create one of the premier estate agency and luxury property marketing companies initially in South Manchester but plan to scale the model up for the rest of the UK.
Britain’s Best Home is a luxury property portal that showcases and markets some of the most sought-after properties in the UK that are for sale with a starting price of over £1 million. The new association with Cheadle based Maurice Kilbride Estate Agents sees two of the most forward thinking businesses within the property marketplace combining to offer a totally unique product and level of service unseen in the property industry.
Britain’s Best Home’s CEO, Des Williams, said: “We’ve been searching for an innovative and forward thinking working partner for some time and when we met Maurice Kilbride we knew instantly we’d met a kindred spirit and someone that we want to work alongside”.
“This collaboration further strengthens our brand and position as one of the premier luxury property portals in the UK and gives our property portfolio unrivalled international exposure” added Williams.
Maurice Kilbride, owner and Managing Director at Maurice Kilbride Residential Sales Limited, added: “We are well established in the South Manchester area and are now looking to move into the luxury home sector. Our partnership with the BBH group now means that not only can we break into that marketplace, but also deliver something quite unique in luxury property marketing”
So what will this collaboration do that’s different from everyone else?
As standard practice all properties will be showcased using HD video, aerial drones, celebrity voiceovers, social media targeting as well as utilising the database of subscribers to Britain’s Best Home and their current client base and Maurice Kilbride’s own database.
Upon instruction the company produces a colour brochure with professional photography and written by a specialist copywriter. Floor plans & EPC are standard as is a video presentation shot by a member of the Guild of Television Cameramen with a celebrity voiceover detailing the property, a dedicated website showcasing the home, a unique “For Sale” Board that will make the property stand out.
Properties will also receive extensive social media coverage and marketing through major portals, email & newsletter marketing campaigns to potential and identified markets as well as a listing on the Britain's Best Home website, which is currently exceeding all expectations on visitor numbers.
Fee packages will include almost everything! Including conveyancing fees on certain prime UK properties. We also provide assistance with finding the right removal company and access to our art collection storage specialists.
As standard, we will also provide a dedicated relocation & concierge expert to assist with all aspects of organising the move to your new property. From accompanying viewings, arranging a database of schools, location research, organising travel through to chasing all aspects of the relocation. This will remove the hassle and stresses of moving home.
Britain’s Best Home and Maurice Kilbride Estate Agents aim to be the premier estate agency and property marketers in the UK luxury home market.
Maurice Kilbride is an owner led company, headed up by Maurice Kilbride himself and supported by a superb team of experienced property professionals. What makes them different is their passion and enthusiasm for selling and letting homes, regardless of size and cost.
The key to their success is their approachability and willingness to listen, understand and respond to their client’s needs.
They also feature in the Top 10 of both the Estate Agents UK networking Top 1000 and the Mondinion.com social media top list in both the UK and internationally.
Maurice is a well respected industry blogger and campaigner for higher standards within the profession to ensure a better public perception of estate agents.
The company is well known for its authority on the local market and straight talking good advice, which clients appreciate. Experience has enabled them to develop a unique empathy with their clients and they always apply discretion, humour and integrity as any situation dictates which can be particularly important when dealing with high net worth clients who value their anonymity and privacy.
Established in Leicestershire in 2006, Britain’s Best Home is a web portal built and designed to uniquely showcase the finest properties available for sale in the UK. Britain’s Best Home is part of privately owned BBH Group which includes USA’s Best Homes, Spain’s Best Homes and Dubai’s Best Homes amongst other small businesses.
Until 2013, the company worked mainly within the “off market” property sector and was unheard of outside of the sports marketing arena. The Directors have a passion for luxury properties and felt that the way they are sold needed changing and so embarked on this innovative and market leading approach which is now set to shake up the luxury home selling market.
To find out more please telephone Maurice Kilbride on 0161 428 3663.
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