Does advertising on Rightmove Work?

According to Rightmove themselves, the average Rightmove visitor spends 27 seconds on each Search Results page when looking for property on Rightmove. With 10 properties shown on each search results page, on average you’ve only got 2.7 seconds to grab your buyers attention. (Rightmove site stats: Average Time on Search Results page. Jan – June 2012).

Apparently, a Rightmove Premium Listings generate 30% + more views on their website than properties that don’t have a Premium Listing. Of course, you’d expect this to result in more actual viewings of the property itself but there’s no conclusive data that confirms this is the case. When you’re selling your property you want to give yourself every advantage, so on the face of it, it makes sense to have your property featured and seen.

So, do they really make a difference?

We can believe Rightmove when they say Premium Listings increase the number of click throughs to such properties. Even allowing for the fact that some of the more cynical of us might assume there was something wrong with the property if it needed a premium listing, the overall effect is almost certainly positive.

So if these listings are likely to help generate interest in your property, they’re worth having – aren’t they?

Our view is that if your property is well presented and correctly priced, it should sell regardless of whether or not it stands out on a property portal. When someone is making what is one of the biggest decisions of their life, they’re going to scrutinise a vast amount of property details, floorplans and make a lot of phone calls to arrange viewings. Is whether the property has a rosette or a few extra photos on the portals really likely to influence such a decision?

One of our clients was had their property on the market and advertised through Rightmove. He had over 35,000 page views within a month and in the past 10 months that figure has risen to over 120,000 page views. From this there have been only 3 viewings and 22 people have requested a copy of the property details. The property was a premium listing for several months and is well priced and presented.

This is indicative of a number of our clients, they are at the mid-upper range of the market and so buyers are rare and already using the service of an established and reputable agent, such as Maurice Kilbride Independant Estate Agents.