Any Plan is Better Than No Plan

All diets work even the gimmicky ones. You want to spend the next six weeks eating nothing but cabbage soup?  You’ll lose weight.  Nothing but carbs?  You’ll lose weight.  No carbs, just protein? You’ll lose weight.  Grapefruit, nothing but luscious grapefruit?  You’ll lose weight.  If you actually do something smart like simply control your portions, restrict calories and exercise a little, you’ll lose weight.

The point is – they ALL work.  Why?  Because any plan is better than no plan.

The same is true when you’re trying to make changes in your business.  For example, lots of estate agents have started lead generation campaigns, usually after they’ve attended some sort of coaching or training program, where they set up a “prospecting” schedule and commit to making a certain number of calls or contacts every day.

Like diets, all those programs work.  Any sort of plan to build your business is going to make an impact, regardless of whether it involves cold calling FSBO’s or online marketing or sphere development.  Why?  Because a lead generation campaign is a plan requiring you to (1) set goals, (2) track what you do, and (3) monitor your results. In other words, your campaign, like a diet, is a plan.  And any plan is better than no plan.

However, lead generation campaigns, like diets, only work in the long-term if you internalise the methods and make them part of your habitual routine.  The “plan” you adopt has to be something you can stick with. Something that spurs a permanent change in your behaviour and ultimately becomes second-nature.  Then it actually stops being a “plan” and just becomes as natural to you as brushing your teeth every morning when you wake up.

But all big changes in your life have to begin somewhere.  A plan, any kind of plan, is a good place to start.

Tom Benedict
Marketing Director,
@britainbesthome
Google+
www.britainsbesthome.com