It’s staggering how many things estate agents need to know how to do. They need to be market analysts, appraisers, negotiators, counsellors, photographers, videographers, writers, lead generators, stagers, transaction specialists, communicators and marketeers. Everything that goes into helping people buy and sell homes.
It’s tough to be good at everything. We all have our strengths and our weaknesses. Maybe you’re good at marketing and servicing an instruction, but not so good at generating leads to get new ones. Maybe you’re good at taking great pictures of your instructions but you can’t write a complete sentence for your property descriptions. The problem is that you cannot be a successful estate agent if you have big gaping holes in your skill set. All these things are important and you need to do them all well. Too many estate agents aren’t particularly good at their jobs and or particularly inclined to improve. Don’t be one of those agents. Your clients deserve better.
You have two options when you’re not good at certain aspects of your job. One, either get good at them, or two find someone else who is.
Can you get good? Often, the skill you lack is just something that you’ve never actually learned how to do. Taking good pictures is not brain surgery, you can learn how to do it. Take a class, read a manual. Sometimes, the problem is that you’re just not good at it or you could do it but you just don’t WANT to do it.
Instead of hiring an assistant just to do your “busy work” find someone who has a skill set that you lack. If you can’t afford an assistant, get good at what you're not good at and fast.
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